Miss Stella's Feeling For Fashion

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Danish fashion brand Stella Nova we were reminded of one of our favorite pieces of Scandinavian fiction “Frøken Smillas fornemmelse for sne” (Miss Smilla’s feeling for snow). And that provides a rather feeble excuse to recommend in passing the novels of Danish writer Peter Høeg. More on his work (some essential Scandinavian reading) at a later date.

Stella Nova was founded in 2002 with the declaration of the rather bold intention “to inspire and create joy in everyday life through the development of an accessible range of designs for women who want to make a difference.” Since the company’s growth in 2008 is predicted to be more than 50% it seems as if Stella Nova is more than living up to its mission.

Intriguingly, inspiration for the brand comes from the imaginary character of Stella Nova and the universe she inherits. A universe seemingly filled with love, unpredictability, eccentricity and strictness. In reality, the company is run by co-owners Trine Skoller (Creative Director) and Henrik Spandet-Møller (CEO) together with over 20 dedicated colleagues in beautifully preserved townhouse in the centre of Copenhagen.

source: lifeiscarbon.com

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