Danish fashion brand b.young will be returning to Pure London after a three season break.
The brand is set to hit Pure London by storm with a collection of delicate French decadence and Persian inspired bohemian styles.
Karin Viballe Larsen, Marketing Coordinator at b.young commented "With London being one of the most important cities when it comes to fashion, we have decided to return to Pure London again."
"As the largest and most exciting fashion trade event the show has grown and attracts some of the top end buyers from across the world that we know are important for b.young."
The collection has drawn inspiration from the luxurious sharp tailoring and cautious feminine prints of the 1930s and 40s.
Beautiful lace, satin, silks and gorgeous wools the French fashion of the 1970s is present with an elegant vintage tone in terms of materials and style.
Dark denim and soft velvet pays homage to an ethnically inspired rock style. Fine knit detail, full-length skirts and colourful prints portrays a casual energetic look.
The b.young fashion house will also be bringing back young cutting edge fashion brand ICHI.
b.young will be located at the front of the hall in Elan Directional whilst ICHI will be located in the Spirit section, at London Olympia.
Source: designtaxi.com
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